Sips is a once-a-year event held by Center City District that offers drink specials at premium Philly bars and restaurants all summer long. It’s a great time for friends, coworkers, and couples to have a memorable night out. This campaign focused on the many elements that make Sips the unique, high-end experience it is. By featuring these extreme close-up visuals of classy cocktails and other Sips items, it created an elegant Sips style that people couldn’t miss out on. Every Wednesday in Philadelphia, every sip has a story.