Rothman is a well-known brand in Philadelphia, the leading orthopaedic practice in the region. When it was time for them to expand into the New York market, they joined forces with Northwell Health. We created a campaign that introduced the brand with eye-catching colors and photography along with a campaign line that resonates with everyone dealing with an orthopaedic issue. When you come to Rothman, you can get past pain and be what you were.