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Domino's

When Domino’s Pizza came out with the new sandwich slice in 2013, they decided to first launch it in the Phoenix test market. This campaign positions the sandwich slice as the best thing since sliced bread, an expression everyone knows. We created a food truck that went around Phoenix business complexes, giving out free samples. Each day, we would tweet out the next location of where the truck would be, building anticipation and excitement with the customers.

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